How’s this suit look?
Conor McGregor isn’t lacking in confidence. He’s a focussed, goal orientated fighting machine with a one track mind set on combat sport domination. His aim? To be the best. To BEAT the best. And in his press conferences, rarely does anyone come out on top. Last night in Las Vegas, 20,000 fans packed out the arena to watch him do battle over the microphone with Floyd “Money” Mayweather. With Conor resplendant in his 3 piece David August pinstripe suit (with an offensive phrase woven into the pinstripe), plain blue tailored shirt, pink tie and lapel pin and navy braided handkercheif, few would argue that Floyd gained the upper hand.
He’s in a tracksuit!
Bold insults from the McGregor camp hurled in the direction of boxing’s 49 and 0, 12 time world champion. “He can’t afford a suit anymore”. “The Rolls (Royce) outside is a 2012”. McGregor is famous for his verbal tirades, often early mind games to unsettle opponents before his bouts. No doubts here that McGregor was up to his old tricks again with the outbursts. Any opportunity to belittle, poke fun at or intimidate Mayweather was well rehearsed. Chewing gum smacking around in his mouth as he took time to ensure all stipulations were mentioned. First the gloves. The have to be 10 oz. They can’t be Mexican. They can’t be horsehair. Next, the “limited” rules. The insinuation that if Mayweather were to step into the octagon that the fight would be done inside the first round. All conveyed with an air of confidence, of certainty that the fight is merely a formality and that he will emerge victorious.
And that’s what a Bespoke suit does, ladies and gentlemen. It can turn you into a world-beater. It’s a felling you can’t buy anywhere else. That’s the real knock-out. When you pull on your final cut, when all adjustments are taken care of. When the trouser length is just perfect and the shoulder width to chest to waist suppression enhances your silhouette, THAT’s when you stand tall. THAT’s when you feel like a million dollars.
Power and Success.
Do you think there’s a reason Conor McGregor takes the majority of his conferences in a perfectly fitted suit? Of course there is. It’s a status symbol. Like the watch on his wrist and the cars on the drive of his LA mansion. It’s a symbol of power, of success. If he visited his local high-street suit establishment before these conferences, there would be nothing remarkable about his attire. He would be just as well turning up in a tracksuit, much like Floyd Mayweather.
Conor McGregor is a young, confident happy man. He’s worked extremely hard to get to this point in his career. It’s one thing that both men have in common as we heard from Floyd’s chants of “Hard Work – Dedication” and “All Work Is What? – Easy Work”. I must admit, it’s an attribute that shares a lot in common with bespoke tailoring too. As tailors, we’re expected to conquer the unconquerable, which requires a lot of hard work and dedication. I’m not sure that I agree with the statement that “All work is easy work”, but thanks to the fact that I enjoy my work so much, it certainly feels a lot less like work.
Conor signed off with “That’s confidence. Lets have fun”. Floyd opted to sign off with “God only made one thing perfect, and that’s my boxing record”. I think Floyd only said that because he’s never worn a Roseberry Suit. If he picks up his winners cheque on August 26th, he can fly me out there to teach Mr August a thing or two. Either way, I look forward to seeing what else these fighters wear in the run up to the main event.